QUANTITATIVE RESEARCH

Surveys

Surveys are one of the most popular and versatile quantitative research methods. We design structured questionnaires that allow you to collect data from a large group of people quickly and efficiently. Whether conducted online, over the phone, or in person, surveys are ideal for gathering statistically significant data on customer preferences, satisfaction levels, demographics, and buying behaviors. Our team ensures surveys are carefully crafted to minimize bias and maximize the reliability of the results.

Central Location Test (CLT)

CLT is a highly effective quantitative research method used to gather real-time consumer feedback in a controlled, neutral environment. we use CLTs to provide reliable, actionable insights into how your target audience interacts with your product, ensuring that external factors do not influence the results.

Computer Assisted Personal Interview (CAPI)

CATI involves face-to-face interviews where the interviewer uses a tablet or computer to guide the conversation and record responses in real-time. This method is ideal for situations that require in-person interaction, such as product testing or consumer feedback, as it ensures consistent questions and accurate data entry. By using digital questionnaires, CAPI reduces manual errors, speeds up data collection, and provides richer insights through features like multimedia integration.

Computer Assisted Telephone Interview (CATI)

CATI is used for telephone-based interviews. The interviewer follows a pre-programmed script displayed on their computer, entering responses directly into the system during the call. This method is perfect for large-scale surveys or when reaching a geographically dispersed audience is necessary. CATI allows for efficient and cost-effective data collection while maintaining consistency through standardized questions.