UI/UX Research

Usability Testing

A method where users are observed while interacting with a product or prototype to identify usability issues. It helps assess how intuitive and user-friendly a design is, pinpointing specific problems that can be fixed before product launch.

Card Sorting

A method that mostly used to understand how users categorize information. Participants are asked to group content into categories, which helps designers develop an intuitive navigation structure based on user expectations.

Customer Journey Mapping

Research method that involves analyzing and visualizing the entire user experience from start to finish. It identifies key touchpoints, emotions, and pain points throughout the user’s interaction with a product, helping improve the overall UX.